Fashion tells the story of who we are and where we are headed.

Hi, Welcome! I’m Dr. Nina.

I am a proud fashion business educator and am happiest when working with fashion’s next generation of leaders through my teaching and mentorship. Having previously worn the hats of a fashion journalist, marketing consultant, entrepreneur, doctoral student and researcher, today, I am a Senior Fellow of the Higher Education Academy and lead the prestigious MA Strategic Fashion Marketing course at London College of Fashion where I teach and write about fashion marketing strategy. I regularly share my insights beyond the classroom and have been featured on BBC World News, Elle, The Guardian, and Vogue.

Beyond the Classroom

Fashion Footnotes

Your weekly newsletter decoding fashion style, business, and strategy through an academic-ish lens.

(Marketing) Toolkit for Creatives

A simplified, need-to-know marketing strategy toolkit to support creative dreamers and doers.

Coming Soon.

Free Webinars

  • Turning Vision into Value: Marketing for Creatives with Purpose

  • Fashion Futures 2025/26: An Ethnographic Insight into Emerging Trends

    Coming Soon.